Vision
Tourism and artificial intelligence.
Travel and artificial intelligence share something: both turn information into experience.
NALA applies artificial intelligence to tourism not as an experiment, but as a real working tool for travel agencies.
The future of tourism is not to replace the professional: it is to give them an intelligence that accompanies them.
NALA is one of the first major public manifestations of that idea within the Spanish ecosystem.
“AI doesn't travel for you. It travels with you.”
AI + Tourism
What she does
Will AI replace travel agencies?
No. NALA accompanies the professional and the traveller, it does not replace them.
Why AI in tourism?
Because tourism turns information into experience, and AI is especially good at managing information.