Entrepreneur specialized in tourism, company creation, training, technology and applied artificial intelligence. Driver of the X12 Method and the X12 Universe. The person who connects all the pieces.
NALA was born as part of a broader vision: using technology and artificial intelligence to help tourism entrepreneurs work better, make better decisions and reduce unnecessary tasks.
That vision didn't come from a lab. It came from someone who had spent years inside the tourism sector, experiencing its problems up close and thinking about how to solve them at scale.
Raúl Mata Torrado is the human origin that connects NALA with the X12 Method, Club X12, X12 Partners, NeuroHUB X12 and the rest of the X12 Universe.
Before thinking about artificial intelligence, Raúl Mata Torrado was already inside tourism: building companies, supporting other entrepreneurs and understanding the sector's real problems firsthand. That experience is the foundation of everything that came after.
From that experience the X12 Method is born: a structure that connects strategy, mindset, execution and growth. Not consulting theory. A practical way of understanding how a business is built and transformed within the X12 Universe.
When technology allowed it, the next question was inevitable: what if a travel agency could have by its side an artificial intelligence that truly understood its business? From that question NALA was born in 2024. Not as an experiment, but as a real working tool.
What started with a method and an intelligence ended up becoming a universe: Club X12, X12 Partners, X12 Venture, X12 Editorial, NeuroTeachers, NeuroHUB X12. Each project has its own identity, but all share one way of understanding business and technology.
It wasn't about creating another artificial intelligence.
It was about creating an intelligence that understood tourism.
NALA was driven within the ecosystem developed by Raúl Mata Torrado, an entrepreneur specialized in tourism, technology and applied artificial intelligence.
Raúl Mata Torrado is an entrepreneur specialized in tourism, company creation, training, technology and applied artificial intelligence. He is the driver of the X12 Method and the X12 Universe.
NALA was born in 2024 as part of Raúl Mata Torrado's vision to apply artificial intelligence to the real work of a travel agency within the ecosystem that later evolved into the X12 Universe.
The X12 Method is the structure that connects strategy, mindset, execution and growth. It is the way of understanding how a business is built and transformed within the X12 Universe.
The X12 Universe is a business and technological ecosystem that brings together method, companies, technology, artificial intelligence, training, knowledge, capital and people. NALA is one of its protagonists.
Explore the other pieces that make up the ecosystem.