The story of NALA
It all started with a very simple question:
What if a travel agency could have by its side an artificial intelligence that truly understood its business?
An idea is born
NALATRAVEL.AI is conceived and developed to apply artificial intelligence to the real work of a travel agency. It isn't born as a technological showcase, but as an answer to concrete problems: bookings that fell through, clients who didn't reply, campaigns that didn't convert.
From software to character
NALA starts to gain personality, image and identity of her own. She stops being invisible software and becomes a feminine golden robotic figure: elegant, technological and human. A recognizable presence, not an anonymous tool.
NALA meets the world
Developed in 2024. Documented public presentation at FITUR 2025. NALA meets the world at the international tourism fair, where artificial intelligence specialized in travel agencies is presented to the sector.
The AI starts to work
NALA stops being a question and becomes a working companion present in the agency's day-to-day:
- Questions
- Content
- Sales
- Operations
- Marketing
- Processes
- Automation
- Technology
From an AI to a digital brain
When an artificial intelligence stops merely answering and starts working inside processes, it stops being simply an AI. It starts to become infrastructure. NALA lives inside NeuroHUB X12, the digital brain of the X12 Universe.
The universe expands
What started as an intelligence for one agency ends up as part of something much larger. NALA joins the X12 Universe: Método X12, Club X12, NeuroTeachers and the rest of an interconnected ecosystem where every project has its own identity, but all share a single digital brain.
This story isn't over.
Explore the other pieces that make up the ecosystem.